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  • Writer's pictureAngela Shalhoub

The importance of website maintenance

A website is a great and often essential tool when it comes to running your business so it’s important that you keep up regular maintenance. This is important for a number of reasons but most importantly, regular maintenance keeps your website functioning so it can continue to perform to its full potential.

What Kind of Maintenance Does Your Website Need?

Website maintenance doesn’t just refer to the technical aspects of your website. All areas of your website including the backend and customer facing pages require ongoing attention. So, what should your website maintenance entail?

Security Updates

Ensuring your website security is up to date is one of the priorities when it comes to website maintenance. Ensure your SSL certificate and your software and plug-ins are up to date and run regular backups on your site. These measures will help keep your website safe from cyber-attacks and protect any sensitive information pertaining to your business or your customers.

Updates to Information

It’s important that information on your website is current. Keeping your product or service offering up to date will ensure you don’t miss out on sales that are crucial to the success of your business. Most importantly, your contact details should be current so visitors to your site can easily contact you if they want to make enquiries.

Content Updates

Ensure all the content on your site is current and relevant. If you have a blog or project gallery, ensure that you post regularly with content that will be of interest to your website’s visitors.

Check Analytics

Regularly check analytics to not only review the performance of your website but also to check if there are any unusual declines in traffic that may indicate a technical issue or broken links.

Regular website maintenance will ensure your website is running smoothly and doesn’t encounter any major issues.

For more information about how Buzzsites can help you with your website maintenance, get in touch.

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