Which Social Media platform should I use for my business?
Social media is a great way for businesses to connect with their customers. But with so many social media platforms out there, how do you choose the right one for your business? Your reasons for using social media can often determine which platforms you should use.
Different Social Media Platforms
While there are many social media platforms available, some are more popular than others. Here’s a brief overview of the most popular.
Facebook originally started out as a community where users shared information about themselves and connected with people from their past and the present. Since its inception, Facebook has evolved offering different features which has expanded its capabilities. While Facebook is still about connecting people it also enables businesses to create communities, engage with customers and promote their brand.
It's an effective platform for finance services, e-commerce, retail, gaming, entertainment, media, tech, consumer goods and the automotive industry.
Instagram is a photo and video sharing social networking service. It is one of the fastest growing social media platforms and is an excellent for building your online community and promoting your brand. Instagram is great for product based and B2B businesses with a target demographic under 35 years of age.
LinkedIn is a social media network targeted towards business professionals. While users can post content in a similar way to other social media platforms, LinkedIn is also a very valuable tool for recruiters and job seekers.
As a platform targeted at business professionals, LinkedIn is effective if you’re looking for decision makers who have the power to employ people, stock your product or partner with you.
TikTok is a video sharing app, allowing users to create and share short-form videos. Mainly mobile based, it enables users to produce creative content using filters, stickers, voiceovers, sound effects and background music. If you’re looking to target Gen Z, then TikTok is for your business.
Once you’ve decided which platforms you want to use; you need to ensure your content is tailored to the platform. Advertising superannuation services on TikTok or energy drinks on LinkedIn isn’t going to have the impact you’re hoping for. Make sure the format of your content is relevant for your platform and your content is relevant to your audience.
Deciding which social media platform will work best for your business will come down to what it is you want your social media presence to achieve. Is it customer engagement, increasing reach or creating unforgettable brand experiences? Whatever the reason you need to ensure you find the platform your target audience is using.
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